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Christie’s Targets New Contemporary Art Buyers

Christie’s recently announced a new series of postwar and contemporary art sales, to be known as First Open, that will take place at the beginning of each auction season, in March and September. The first sale is scheduled for March 15.

NEW YORK—Christie’s recently announced a new series of postwar and contemporary art sales, to be known as First Open, that will take place at the beginning of each auction season, in March and September. The first sale is scheduled for March 15.

Alicia Bona, a specialist in the postwar and contemporary department who will head the sales, told ARTnewsletter, “We’ve seen a lot of interest in contemporary art from younger clients as well as from seasoned collectors, so we’re combining a new sale with educational programs.”

On Feb. 22 Christie’s first event for the new sales category will be an orientation for potential buyers to “demystify the auction house process; getting the consignments, producing the catalogue and, finally, the sale itself,” says Bona. “At the same time,” she notes, “there will be an open dialogue so that clients can ask questions.”

The house plans to offer a range of young contemporary artists, with price points ranging from “a couple of thousand all the way up to six figures.” Owing to these price points there will be a section of younger artists as well as more established names, including Abstract Expressionist artists. For some artists, such as Kai Althoff, Barnaby Furnas and Ewan Gibbs, the sales will mark their first appearance at auction.

“In view of an ever-evolving postwar and contemporary art market,” Bona points out, “First Open should benefit both new buyers and seasoned collectors in this category.”

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