Frick Collection ‘Engages Youth’ With a Mobile App


The Frick Collection as seen from Fifth Avenue.


The Frick Collection announced the launch of a new mobile app this week, with which “[w]orks of art can be saved as favorites to enjoy offline or share via email, Facebook, Twitter, Pinterest, and Google+,” according to the museum. The app also provides audio tours to museum visitors. The Frick, a wonderfully staid building that houses the collection of a late-19th-century industrialist, also has Wi-Fi access, as my press release boasts.

The incredibly named Floyd Sweeting III, the museum’s head of technology and digital media, said in a statement: “It is important for us to preserve the serene atmosphere of the museum, so the app provides an interesting yet unobtrusive way to use current technology to deepen the experience and understanding of The Frick Collection.”

Sandeep Mathrani, who funded the app, added, “To engage youth today we need to provide a digital, technological frame of reference and platform which is relevant to their generation.”

Youths: take note, but remember the Frick’s house rules, via its website: “The Collection attempts to preserve the ambience of Mr. Frick’s private house, and visitors are asked therefore to observe regulations necessary for protecting the works of art and their domestic setting. Because few ropes or cases are used to guard fragile objects, children under ten are not admitted to the Collection.” Let’s not get carried away with this whole internet thing, people.

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