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    Six Regional Auctioneers Launch Online-Auction Site, Challenging LiveAuctioneer and Non-Paying Bidders

    WALKNBOSTON

    WALKNBOSTON/FLICKR

    The worldwide art and collectibles auction trade has become worldwide over the past decade because of greater wealth that has been accumulated by entrepreneurs around the globe and because of the ability of buyers in far-flung locations to participate in sales through online bidding. To accommodate that demand, Christie’s, Sotheby’s, and Heritage Auctions all have created their own in-house online bidding platforms, but most every other auctioneer relies on an outside company, the largest being the Manhattan-based LiveAuctioneers.

    With the emergence of that globalized, online art market there have also been some new problems, like a higher incidence of successful bidders refusing to pay, particularly in countries with new wealth, such as China and Russia, and some have criticized LiveAuctioneers for its unwillingness to pursue such slow- and nonpayers. “When the hammer goes down on a sale, LiveAuctioneers demands its three-percent commission immediately, and we have to pay them,” said Leslie Hindman, who runs an auction house in Chicago, Illinois. “If the person who bid doesn’t pay, LiveAuctioneers won’t do anything. They won’t follow up with that person. They don’t give us the names of underbidders, so that we can try to sell the lot to someone else, and we have to petition to get back our three percent, which they are slow to return.”

    She also noted that LiveAuctioneers’ vetting process for online bidders is unsatisfactory. “We turn down 20 to 30 percent of those who register with LiveAuctioneers, refusing to let those people bid at our auctions,” she said, adding that the online platform has “no mechanism for checking if Mr. Wong is the same Mr. Wong who failed to pay another time.”

    Hindman is not alone in her frustration. And so she and five other regional auction houses—Rago in Lambertville, New Jersey; Brunk in Asheville, North Carolina; Cowan’s in Cincinnati, Ohio; Pook & Pook in Downingtown, Pennsylvania; and Skinner in Marlborough, Massachusetts—have joined forces to start their own online bidding platform, BidSquare. Launching on August 18, BidSquare aims to solve these problems, as the fees that participating auction houses pay BidSquare will be lower than those charged by LiveAuctioneers ($1,000 per auction or, for smaller auction houses, $650 plus one-and-a-half percent of the sale); auctioneers are to be provided more information on underbidders, and “the auctioneers will be able to communicate what we know about people registering for sales, such as those who haven’t paid in the past,” Hindman said.

    The site includes a searchable database for prospective buyers, and will allow auctioneers to advertise their sales.

    “The six auction houses put our heads together to think about what auction houses want and what bidders want,” Hindman said.

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