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Russ & Daughters Plans Restaurant and Shop at New York’s Jewish Museum

Norwegian smoked salmon.COURTESY RUSS & DAUGHTERS

Norwegian smoked salmon.

COURTESY RUSS & DAUGHTERS

The museum-restaurant competition continues to heat up in New York, with the Jewish Museum revealing today that it has tapped the storied downtown appetizing store Russ & Daughters to open a restaurant and shop in its building early next year.

“We are thrilled to be partnering with the Jewish Museum,” Niki Russ Federman, a fourth generation owner of the restaurant, said in a statement. “It’s a great shidduch (match). As stewards of New York culture and Jewish culture, both of our institutions appreciate that our role in preserving tradition also means embracing change.”

The new restaurant at the Jewish Museum will, according to the museum, “offer a curated selection of Russ & Daughters classic appetizing foods,” along with sandwiches, salads, soups, and so forth that are served at Russ & Daughters Café, a sit-down restaurant that the 100-year-old company opened earlier this year on the Lower East Side. Egg creams and “classic desserts” are on the menu.

The Jewish Museum’s Russ & Daughters play is the latest in a string of high-profile museum-restaurant collaborations in recent years, with MoMA PS1 tapping the adventurous, meat-minded M. Wells to take over its food operations in 2012, and the Brooklyn Museum inviting the Michelin-starred Saul to move into its building last year.

With news yesterday that Larry Gagosian is planning to open a Japanese restaurant underneath his Madison Avenue gallery later this month, the Upper East Side is shaping up to be one remarkable destination for combined food and art pleasures. One can easily imagine a day soon that begins with smoked salmon at Russ & Daughters at the Jewish Museum, continues apace with a matjes herring sandwich at the Neue Galerie’s redoubtable Cafe Sabarsky, and ends with fresh fish at Gagosian’s Kappo Masa.

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