Frieze Names Victoria Siddall Director of All Fairs




Victoria Siddall, who has served as director of London’s Frieze Masters fair since its inception in 2012, has also been named director of Frieze New York and Frieze London.

Amanda Sharp and Matthew Slotover, who founded Frieze and had been overseeing those other fairs, will, according to a release, “focus on developing new projects for the organization.”

“Victoria led the launch of Frieze Masters brilliantly,” Sharp and Slotover said in a statement, “and having worked with her for over ten years, we know she understands the identity of each fair and can build all three of them to become ever better experiences for visitors and exhibitors alike.”

Siddall will be supported in her new roles by two artistic directors, Joanna Stella-Sawicka, who will be based in London and focus on Europe, the Middle East, Russia and Africa, and a New York-based artistic director who will focus on the Americas and Asia and will to be named later.

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