Frieze London 2014 Market News

Frieze Art Fair Has Already Started in the London Tube

On one lift.

On one lift.

London’s Frieze Art Fair doesn’t officially begin until tomorrow, Tuesday, October 14, when it will open to invited guests, but if you’re looking to get a head start on the action, head over to the Regent’s Park Underground stop, which is a short walk from the big tent, and ride its two lifts.

Strange posters have been hung in each elevator—one reads, “very grown up”; the other, “what are we thinking?” They are, of course, artworks. The former is by the dependably idiosyncratic British artist Ryan Gander, the latter is by the tech-obsessed New Yorker Cory Arcangel, and both are being billed by their gallery, Lisson, as an “extension” of its rather unusual-sounding Frieze booth.

Lisson, which runs galleries in London, Milan, and soon New York, in a new space under the High Line in Chelsea, explains in a press release (so weird that press releases for fairs are a regular thing now) that Arcangel, Gander, and New Yorker Joyce Pensato “are intervening and disrupting the [Frieze] stand through installation, performance and collaboration—manipulating how the public interact with works and staff members, who will be sporting custom-made shoes, suits and other wearable works of art.” Which sounds like a nice change of pace.

Over at Frieze Masters, Lisson is taking a more traditional approach to the fair format, offering work by three “elder statesmen”—Daniel Buren, Anish Kapoor, and Lee Ufan.

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