Art Basel Miami Beach 2015 News

New Vodka Brand Is Taking Miami Beach (By Strategy)

Face to face with Emory Vodka.COURTESY EMORY VODKA

Face to face with Emory Vodka.

COURTESY EMORY VODKA

Emory Vodka, “a new ultra-premium line of 100% corn-based, Naturally Gluten Free vodka with a unique design concept,” will “launch” a “subliminal guerrilla marketing campaign” during Art Basel Miami Beach and “the unique brand marketing platform that Art Basel and Miami Art Week provides,” according to a statement released to members of the press by those with direct knowledge of the situation.

Part of Emory Vodka’s plan of attack is “targeting the week of Art Basel in South Florida as a platform to initiate awareness on-premise—within select hotels, bars and restaurants hosting an international fanfare of art enthusiasts from across the globe.” It is a “subtle yet precision-based product placement tactic,” according to the CEO and president of Blue Vase Marketing, which is overseeing logistics for this potentially epic battle. The vodka “will be strategically poured at the most buzzworthy locations and venues, starting at the heart of this year’s mountain of Art Week events.” That mountain will be taken. It will crumble under the sheer magnitude of Emory Vodka’s guerrilla combat.

Reader, we must plan our counterattack. Be warned, however: Emory Vodka is a worthy foe. It is “one of the few to enter the ultra-premium beverage market as a one hundred percent corn based product that is naturally gluten free while being six times distilled during the fermentation process.” The mastermind behind it is Blake Emory, whose “series of theoretical works is capturing the attention of not only the fine art world, but also the country’s leading brand visionaries within the marketing community.” He must be stopped at any cost.

The major offensive will not end in Florida. Emory Vodka is also “targeting high volume cities around the country,” sources said.

ALL PHOTOS: COURTESY EMORY VODKA

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