‘It represents something simple, bold, and indisputable: The Met is here for everyone’
As it gets ready to open its new building, the Met Breuer, at the Whitney’s former headquarters on March 18, the Metropolitan Museum of Art has unveiled a new logo, and people aren’t happy about it. No longer will the museum be recognized by an M inscribed in geometrical forms; its new logo reads THE MET, with the letters melting into each other. Vulture’s Justin Davidson has been one of the new logo’s strongest critics, writing, “The whole ensemble looks like a red double-decker bus that has stopped short, shoving the passengers into each other’s backs.”Today, the Met issued a statement about its new look. According to the museum, the new designs will go into effect on March 1, so cherish those last few days with the old logo. Below, the statement follows in full:
Throughout its 146-year history, The Metropolitan Museum of Art has evolved to meet the needs of its audience. An unwavering part of the Museum’s mission is to reach and inspire the broadest possible community—locally, nationally, and internationally. We are proud, therefore, to reveal a new visual strategy that will create greater clarity and consistency in The Met experience and communication across all of its locations—The Met Fifth Avenue, The Met Breuer (opening March 18), and The Met Cloisters—and online.New designs will be put into use beginning March 1, and will include a clear graphic language comprised of custom fonts and colors. Our new logo no longer relies on symbols and, instead, is based on our commonly used name “The Met,” which has an immediacy that speaks to all audiences. It is an original drawing, a hybrid that combines and connects serif and sans serif, classical and modern letterforms. In this respect, it reflects the scope of the Museum’s collection and the inherent connections that exist within it.There will also be a new map, way-finding, and advertising, as well as a clear, integrated presentation of The Met’s programming across print and digital materials. The website will debut a fresh design, with simplified navigation and a more robust infrastructure.Our new look reflects a driving principle of our institution, and was chosen because it represents something simple, bold, and indisputable: The Met is here for everyone.