Citing the changing nature of the art market and the function of galleries, Pavel Zoubok Gallery and George Adams Gallery announced today that they will be joining forces and inhabiting a ground-floor space at 531 West 26th street in Chelsea.
Despite the cohabitation, the two galleries will continue on as separate entities, but will introduce programming together, including a monthly discussion series between artists, curators, and collectors.
In a press release, Pavel Zoubok said that the mission of the gallery has not changed and that “our representation of artists and estates remains the core of our respective businesses, but with a smaller roster and greater depth of engagement.” Zoubok’s full letter follows in full below.
Dear Friends and Colleagues,
I started Pavel Zoubok Gallery in 1997 with the express goal of creating a specialized context for collage, in all of its richness and diversity. Since its modest beginnings (our first show financed on $800 and a credit card), it has truly proven to be the little gallery that could! What started out as a part-time public gallery in a borrowed SoHo loft, soon became a jewel-like exhibition space on Madison Avenue, and after several years in Chelsea, the sprawling gallery it is today. It has been almost twenty years, with numerous exhibitions, catalogues, art fairs, and museum projects that I am enormously proud of. Our business has grown exponentially over the years, and continues to set a standard of excellence in a field that had never had a dedicated focus in the art market. At different points in this journey, there were moments when I knew it was time to make a change in order to move the gallery forward. THIS is just such a time.
With the increasingly fast-pace of the art market, and a progressive move away from the traditional gallery model toward art fairs, alternative venues, and a host of digital platforms, it seems like the propitious moment to adopt a new and more flexible working model. As we embark on our twentieth year, Pavel Zoubok Gallery is excited to announce that we will be joining forces with our good friend and neighbor, George Adams Gallery, and relocating to a shared space on the first floor of our current location at 531 West 26th Street. In bringing together our two distinct but congenial sensibilities, and our respective expertise, George and I look forward to redefining the role of the gallery as a dynamic venue for the presentation of contemporary and historical works of art.
We will continue to organize public exhibitions, collaborate with galleries and public institutions, and participate in art fairs. Our representation of artists and estates remains the core of our respective businesses, but with a smaller roster and greater depth of engagement. We will continue, independently and in partnership, to acquire important works from all periods and lend our expertise to private collectors and curators alike.
Together, we will inaugurate a series of monthly salon evenings, featuring distinguished artists, writers, curators, and collectors in conversation with an invited audience. These dialogues will be expanded to a larger community vis-à-vis our gallery websites and through social media. In adopting this more flexible, collegial and intimate model, we are rededicating ourselves to the principles that inspired our galleries from the start–connoisseurship, culture and conversation. In doing so, we can better serve our artists, clients, and the rich artistic traditions that continue to inspire us.
I am looking forward to this exciting new chapter and to continuing our work together!