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Websites for 60 Artists and Art Institutions to Adopt .Art, a New Top-Level Online Domain

RenÈ Magritte, Le retour (The Return), 1940. ©C. H., ADAGP, PARIS

René Magritte, Le retour (The Return), 1940.

©C. H., ADAGP, PARIS

The enterprise behind .art, the new top-level domain created specifically for artists and art-related institutions, announced today that more than 60 organizations will take on “.art” URLs. The Los Angeles County Museum of Art, for example, will create a microsite with the URL lacma.art. Organizations, institutions, and artists such as the Stedelijk Museum, Marina Abramović, and RAW Material Company are among those planning to create .art microsites within the coming few weeks.

According to .ART, the domain is the first intended exclusively for the art world. It is meant to distinguish art institutions from other websites—something like becoming verified on Twitter but with a narrower reach. Art organizations interested in transitioning to the .art domain can begin applying in February 2017; it officially launches to the public in the summer.

“Our mission is to preserve the cultural legacy of the global art world,” Ulvi Kasimov, the founder of .ART, explained in a statement. “We are honored that so many respected institutions from all over the world share our vision and conviction that .ART will transform the arts community’s relationship with the internet and help protect their brand’s heritage online.”

Alongside those transitioning to the top-level domain, several of the early adopters are planning to retool aspects of their websites in the process. The Fondation Cartier has plans to make its collection available online, while Hauser & Wirth will launch a new site dedicated to the gallery’s history on the occasion of its 25th anniversary. Tate, LACMA, the Multimedia Art Museum, and the Guggenheim Museum also have plans to offer .art microsites for their collections.

Below is a list of the 60 early adopters of the .art top-level domain.

Art Dealer Associations
Syndicat National des Antiquaries

Art Fairs
BRAFA
Expo Chicago

Artists
Marina Abramović
AES+F
eL Seed
Shen Wei Arts
Steve Miller

Arts Organizations
Artists Space
Beirut Art Center
Creative Time
Delfina Foundation
Bolshoi Theatre
e-flux
Gasworks
Para Site
Portikus
RAW Material Company

Biennials
Istanbul Biennial

Collectors
Steffan Ahrenberg
Jim Hedges

Curators
Love Watts

Foundations
Fondation Beyeler
Fondation Cartier
Francis Bacon Estate
The Mucha Foundation
Red Pencil Foundation
René Magritte Foundation

Galleries and Dealers
Canesso Gallery
Daniel Katz Ltd
David Levy & Associates
Didier Claes
Galerie Meyer Oceanic & Eskimo Art
Hauser & Wirth
Koopman Rare Art
Lawrie Shabibi
Stern Pissarro Gallery
Tomasso Brothers Fine Art
Wienerroither & Kohlbacher

Museums
Art Institute of Chicago
Centre Pompidou
Guggenheim Museum
Institute of Contemporary Art, Miami (ICA Miami)
Los Angeles County Museum of Art
M+ Museum
MALBA: Museo de Arte Latinoamericano de Buenos Aires
MAXXI: Museo nazionale delle arti del XXI secolo
Multimedia Art Museum
Museo Tamayo
Power Station of Art
Stedelijk Museum
Tate
Van Abbemuseum
Walker Art Center
WIELS Contemporary Art Center

Media
The Art Newspaper
Cahiers d’Art
ikonoTV
Whitewall

Service Providers
Art Resource
ArtSolution
exhibit-E
Fitz & Co
Kickstarter
Tsang Seymour

CORRECTION 11/25/2016, 4:55 p.m.: An earlier version of this article misstated LACMA's URL. It will remain lacma.org, with a microsite that has the URL lacma.art. The article misstated that the Stedelijk Museum will transition completely to a .art URL. It will similarly have a microsite and retain its current URL. The post has been updated to reflect this.

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