If you’ve walked by the New Museum recently, you might’ve seen Pipilotti Rist pressing her face against the museum’s glass, rubbing her lips back and forth, up and down, across it. That work, Open My Glade (Flatten), 2000, comes in the form of an oversize video projection, with sped-up and slowed-down footage that dramatically confronts people casually walking down the Bowery at dusk. It’s currently on view as part of the museum’s excellent Rist show, and this January, it’ll appear in Times Square every night at midnight.
Times Square Arts announced today that Open My Glade (Flatten) will be January’s Midnight Moment work, which means that between 11:57 p.m. and midnight every night for the entire month, Rist’s video will appear on 62 screens around the popular New York tourist destination, where it will likely make quite an impact on people in the area.
“You can never get enough of Pipilotti Rist, so it’s a thrill to see her work on 62 screens as part of Midnight Moment,” the New Museum’s Massimiliano Gioni, who co-curated the Rist show with Margot Norton and Helga Christoffersen, said in a statement. “Throughout her career, Rist has reinvented the ways in which technology and media frame and represent bodies—particularly those of women, so I can’t imagine a better context than Times Square to literally multiply her powers.”