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Sotheby’s Releases Prices for Controversial Sale of Works from Berkshire Museum, Rockwell Estimated at $20 M. to $30 M.

Norman Rockwell’s Shuffleton’s Barbershop (1950) could sell for as much as $30 million at Sotheby’s in November.

COURTESY NORMAN ROCKWELL MUSEUM

Despite the protests of some museum professionals and activists, the Berkshire Museum in Pittsfield, Massachusetts, is going ahead with a controversial plan to sell works from its collection. The museum’s leadership has said that proceeds from the deaccessioning will go toward growing the institution’s endowment, renovations on its building, and reorienting its mission toward the sciences.

Today, Sotheby’s announced the price estimates for the works. The Berkshire Museum holdings will be offered at auction starting November, and will continue through 2018. The museum has said it hopes to raise some $50 million from the sale.

Leading the sale is a work by Norman Rockwell that has attracted the most ire of those protesting the move. Rockwell’s own family voiced their fierce opposition to selling the work, Shuffleton’s Barbershop (1950), telling The Berkshire Eagle, “We believe that this painting is one of Norman Rockwell’s finest and should stay at a public institution, so that it can be seen.” The artist had donated it to the museum. Sotheby’s has estimated that the work, which was originally made for The Saturday Evening Post, will sell for $20 million to $30 million. It will be offered as the house’s American Art sale in New York on November 13.

Another Rockwell in the sale, Blacksmith’s Boy – Heel and Toe (1940), is estimated to sell for $7 million to $10 million.

None of the other lots have been estimated to sell for eight figures, and many are expected to go for less than $100,000. The 40 lots in the sale amount to one of the largest troves of museum-held works to be offered by an auction house in years, and has turned the tiny regional museum into a national issue played out in the op-ed section of The New York Times and other papers.

The full list of works is below.

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