In a newsletter today, New York’s Pavel Zoubok Gallery announced that it would move into what it called “a new chapter.” The Chelsea gallery will now be renamed Pavel Zoubok Fine Art, and it will be open by appointment only, with a private viewing space set up for “a full range of fine art services.”
“As we all know, the art world is in a period of flux, and the very notion of what a gallery is has been called into question,” Zoubok said in a statement. “I have followed the evolution of this discussion with great interest and come to realize that with the very real changes in our cultural landscape comes opportunity.
“I have always believed that the public display of art and the critical conversation that accompanies it are absolutely vital to the careers and legacies of artists. What I’ve learned, however, is that when it comes to exhibition venues and context, one size does not fit all.”
The statement indicated that the gallery will maintain its relationships with the artists and estates on its roster, who include Vanessa German, Javier Piñón, and Stephen Sollins, as well as the estates of Barton Lidicé Beneš, Salvatore Meo, and George Schneemann, among others. The gallery will also said it would continue to participate in art fairs.
Pavel Zoubok opened his eponymous gallery in New York’s SoHo neighborhood in 1997 in a loft that was open only part-time to the public. The gallery switched to regular hours when it moved to the Upper East Side’s Madison Avenue gallery district in 2001, then to West 23rd Street in Chelsea in 2004. In 2013, after damage resulting from Hurricane Sandy, Zoubok moved to a second-floor space on West 26th Street. Two years ago, the gallery announced that it would begin sharing a ground-floor space on West 26th Street with George Adams Gallery.