ARTnews Readers

ARTnews readers are active, sophisticated art collectors. Notable figures in the fields of art, design, politics, business, media, finance and entertainment – the ARTnews audience is influential, socially aware, entrepreneurial.

Dedicated to keeping informed about the most current happenings in the art world, ARTnews readers lead stylish and affluent lifestyles; are well traveled; and serve on charitable and corporate boards. Many are also directly involved in art – museum directors, curators, dealers, historians, consultants, artists.

ARTnews readers are responsive to the advertisements they see each month:

84% have taken action as a result of seeing an ad in ARTnews.
63% have visited a gallery or museum.
53% have visited a web site.

Source: MMR Subscriber Survey, 2006.