If it’s boring, if it’s old, or if anyone else is interested in it, it’s not for Anita and Poju Zabludowicz. They have built their reputation out of building the reputations of countless young artists, many directly out of school, that few have ever seen or heard about—at least not until the Zabludowiczes get ahold of them. By purchasing major works, commissioning pieces, providing residencies at their art compound on an island in Finland, and mounting solo exhibitions at their own museum in London, the Zabludowiczes don’t just collect art—they make artists. As Anita told the Evening Standard, “The idea is that you want to collect an artist till the day you die…You want not just to acquire them but to get to know them. They become part of my ‘art family.’ I watch them grow.” Their unconventional method of collecting has, over time, garnered the respect of others in the art world, but the Zabludowiczes are no strangers to controversy. In 2014, their art foundation was boycotted in the wake of the Israel-Gaza conflict because of the family’s past history of arms dealing with the Israeli government, and their continued political connections in that country.
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