If it’s boring, if it’s old, or if anyone else is interested in it, it’s not for Anita and Poju Zabludowicz. They have built their reputation on building other reputations for young artists, many directly out of school, who were unknown—at least not until the Zabludowiczes got to them. By purchasing major works, commissioning pieces, providing residencies at their art compound on an island in Finland, and mounting solo exhibitions at their own museum in London, the Zabludowiczes don’t just collect art—they make artists. As Anita told the Evening Standard, “The idea is that you want to collect an artist till the day you die…You want not just to acquire them but to get to know them. They become part of my ‘art family.’ I watch them grow.”
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