VIA LETTERA 43

Augusto Perfetti descends from a family flush with riches from an Italian confectionary enterprise. Among his extracurricular holdings are a storied $120 million yacht and, as noted in a 2014 New York Times report on an idyllic locale preyed upon by art dealers, a home in St. Moritz, Switzerland. As for his collecting habits, specifics are less abundant than mentions of media shyness and a preference for privacy. Nevertheless, Perfetti has established himself among the art world’s uppermost rungs.

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Augusto Perfetti

Location:
Lugano, Switzerland

Source of wealth:
Confectionery

Collecting area:
Contemporary art

Top 200 appearance:
,

Fun fact:

Among the many brands belonging to the Perfetti family candy business is the Spanish line of Chupa Chups lollipops—whose logo was designed by Salvador Dalí.