Though the Fertitta brothers inherited their father’s casino business in Las Vegas, they increased their fortune by buying the declining mixed-martial-arts league Ultimate Fighting Championship in 2001, now worth many times the price they paid for it. “It was probably the worst brand in the United States because of all of the negativity surrounding it,” Lorenzo told Bloomberg News. Now, UFC has offices in Toronto, São Paulo, Singapore, and London, and reaches 1 billion viewers in 30 languages in 149 countries. The brothers also invest in Meadows Bank. They have been collecting art for 20 years, continuing in the footsteps of their father, Frank Fertitta Jr. The first work Frank Fertitta III acquired was William Bouguereau’s Morning Breakfast (1887), but he has since moved on to the likes of Damien Hirst, Christopher Wool, Brice Marden, and Richard Prince. The Fertittas’ collection is strong in American Pop and Abstract Expressionism.
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