Top-200_2015_Prada

MANUELA PAVESI/VIA BUSINESS OF FASHION

Miuccia Prada has never collaborated with an artist for a fashion collection. The spirit of experimentation that is the founding principle of contemporary art is simply not viable in a commercial setting, she believes. But, although fashion is the ruling enterprise of her life, it is art that reflects Prada’s innermost personality. “What interests me, profoundly, are not certainties,” she said in a 2015 interview, “but doubts, clashes, conflicts.” Doubts, clashes, and conflicts are definitely reflected in the museum that Prada and her husband, Patrizio Bertelli, opened in 2015 in Milan. The space, designed by Rem Koolhaas, is a mixture of new buildings and old industrial warehouses that already existed on the site. The sense of contradiction inherent in the institution’s design was also reflected in one of its opening exhibitions, “Serial Classic,” which explored the subject of Roman copies of Greek work. Opening a contemporary art gallery with a show on contemporary art would have been far too obvious, according to Prada and Bertelli, and that just isn’t their style. In Bertelli’s own words, “It is my dream to do the obvious thing. I would never do it, of course. But just as a contradictory position.”

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Miuccia Prada and Patrizio Bertelli

Location:
Milan

Source of wealth:
Fashion

Collecting area:
Contemporary art

Top 200 appearance:
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Fun fact:

There is one point of crossover between Prada’s love of art and her career in the fashion world. Her office contains a tube slide, designed by artist Carsten Höller, which leads from her office to the courtyard below.