The largest distributors of Pepsi in Venezuela, as well as the owners of the country’s largest television conglomerate, Patricia Phelps de Cisneros and Gustavo A. Cisneros have been collecting since 1970. Known for their foundation, based in New York and Caracas, which supports education in Latin America and scholarship worldwide, the couple has been devoted to 20th-century art of the region, showcasing it and elevating its global status alongside European work of the period, and has become actively involved in digital publishing. Their first art purchase was a geometrically abstract work made of interlocking wire mesh by the Spanish artist Manuel Rivera, titled Tiritaña. The piece became a standard for their Latin American-heavy collection, influencing later purchases of works by artists like Gego and Jesús Rafael Soto.
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