Rosa and Carlos de la Cruz first met as teenagers in Havana. Both were from cultured backgrounds; Rosa’s grandfather was an architect and Carlos’s family collected art. Married since 1962, they have assembled one of Miami’s finest collections of contemporary art (including a noteworthy number of postwar German paintings), much of which is housed in the 30,000-square-foot de la Cruz Contemporary Art Space, launched in 2009 and free to the public. Carlos holds degrees from University of Pennsylvania’s Wharton School, as well as a degree in law from the University of Miami, where he is now a senior trustee. He sits on the Council of Foreign Relations in addition to holding a chairmanship at CC1 Companies, a $1-billion-per-year bottling and distribution empire. Rosa serves as director and treasurer of the same company. The de la Cruz collection includes works by Isa Genzken, Christopher Wool, Felix Gonzalez-Torres, Mark Bradford, and Peter Doig.

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Rosa and Carlos de la Cruz

Key Biscayne, Florida

Source of wealth:
Coca-Cola bottling in Puerto Rico and the Caribbean

Collecting area:
Contemporary art

Top 200 appearance:
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Fun fact:

The first work they acquired was by Rufino Tamayo. The couple had toyed with the idea of building a strictly Latin American collection, but then decided to focus on contemporary art in general.