This summer, coinciding with the Venice Biennale, the Fondazione Prada will revisit Harald Szeemann’s seminal exhibition “Live in Your Head. When Attitudes Become Form,” originally presented at the Kunstalle Bern, Switzerland, in 1969. “When Attitudes Become Form: Bern 1969/Venice 2013” (June 1-Nov. 24) is organized by independent curator Germano Celant with artist Thomas Demand and architect Rem Koolhaas.
The original show explored burgeoning artistic movements such Postminimalism, Arte Povera, Land art and Conceptual art, and featured then emerging artists such as Carl Andre, Richard Artschwager, Alighiero Boetti, Eva Hesse, Sol LeWitt, Bruce Nauman, Claes Oldenburg, Keith Sonnier and Lawrence Weiner. The exhibition was the subject of much controversy for the avant-garde nature of the works shown.
The 2013 version will faithfully re-create the exhibition as it first appeared in Bern, transforming the layout of Ca’ Corner della Regina (a Venetian palazzo adorned with ancient frescoes) into a replica of the Kunsthalle (an art venue in the “white cube” tradition). The aim is to present the show in its totality, just as it was in 1969, without the need for photographs or video footage to illustrate the original presentation.