Next weekend marks the next big date on the international art fair calendar. Frieze London, a contemporary art fair in its 10th edition, and the new Frieze Masters, offering historical works, take place Oct. 11-14. Both are in Regent’s Park, with Masters located on the park’s Gloucester Green, within walking distance from Frieze.
Frieze Masters represents the fair’s wish to be all things to all people, or least more things to more people, and to compete in a broader arena against fairs with historical material. The new fair will include over 100 galleries showing art from ancient to 20th century, with 79 in the main section and 22 in a section dubbed Spotlight, which is dedicated to solo presentations of 20th-century artists.
Some of the participating galleries are Galerie 1900-2000 (Paris), Colnaghi (London), Gagosian (London and New York), Elvira Gonzales (Madrid), Galerie Meyer Oceanic Art (Paris), and Moretti Fine Art (London and Florence). New York architecture firm Selldorf Architects has designed the setting, which promises high ceilings, natural lights and silver birch trees.
Frieze London boasts 175 exhibitors from 35 countries—making it, according to the organizers, their most international event yet—showing work by over 1,000 contemporary artists. As in the past, London architects Carmody Groarke are designing a structure to house displays by galleries ranging from Seoul’s Kukje Gallery to Sao Paulo’s Galeria Fortes Vilaça and Istanbul’s Rampa, along with stalwarts such as Matthew Marks (New York) and White Cube (London).