Both New York-based artists have had storied careers, and both recently participated in the 2014 Whitney Biennial. (Auder also participated in Documenta 13).
Director Pascal Spengemann said the new additions to the roster came about naturally. Auder, whose work he has long admired and whom he has known socially for years, did a career-spanning show with the gallery this past spring. Then he’d heard Mayerson, whose work was “such a standout in the Biennial,” needed a new gallery, having parted ways with Derek Eller, his dealer of 12 years, this past August, and offered to take him on.
“Like any program, we try to have diversity,” Spengemann said in a phone interview. Auder and Mayerson both bring, he said, different kinds of “documentation of culture.”
“The implied personal narrative that goes with Keith’s exploration of American culture is something,” he said, that finds parallels with “the way Michel has recorded everything for so long, his body of work is just amassing this monumental archive of images that continues to grow and get made into pieces and remade into pieces. I think both he and Keith have an overlapping way of working.” Both artists, he said, share a “focus on content, information, and production” that will find a home in the gallery with artists like Mike Bouchet and Jonah Freeman and Justin Lowe.
Both artists will be featured in a pop-up show in Madrid in January, with an exhibition of Mayerson’s work at the gallery sometime next year.