The book is based on Grazer’s so-called “curiosity conversations,” which he has engaged in for many years with other rich people whose lives are most assuredly very big. In a statement published on Media Bistro’s Galleycat blog, Grazer said:
“[Koons’s] pieces have always spoken to me – they are suffused with positivity. My curiosity conversation with him was one of the earliest and most memorable I’ve had, and I remember being especially struck by how generous and genuinely interested he was, in everything. Curiosity is a very natural thing for him – it is the foundation of his work, and his energy as a human being.”