NEW YORK—Exhibitors at the New York satellite fairs also seemed quite satisfied with attendance and sales results despite flat or reduced visitor levels for some.
The major satellite fairs include Pulse, held this year at the Metropolitan Pavilion in Chelsea, Scope, held downtown on the West Side, and the Pool Art Fair, held at the Gershwin Hotel in Midtown Manhattan. Volta NY, which was acquired by Merchandise Mart Properties in 2008 and is billed as a sister fair to the Armory Show, is an invitational event organized by independent curator and critic Amanda Coulson, with each gallery devoting its booth to the work of a single artist.
Pulse organizers said attendance was roughly even with last year’s, at 10,000 visitors. At ftc. Berlin’s booth, the gallery sold six works by Markus Linnenbrink including drip paintings, photo drip paintings and sculpture, for prices ranging from $7,000/32,000, according to director Thomas Taubert. The gallery also sold a “Hologramm” painting by Beat Zoderer and two pieces, by Markus Weggenmann, both automotive paint on aluminum, at prices ranging from $7,000/24,000, Taubert said.
Volta organizers reported attendance of about 17,000, down from 20,000, last year’s figure. However, Coulson said with the fourth edition, “I felt we were able to refine our format and really hit our stride. The feedback and enthusiasm from visitors has far exceeded my expectations.”