The Museum of Modern Art in New York has appointed Rob Baker and Leah Dickerman to new posts. Baker, coming to New York from Tate in London, will be the museum’s new director of marketing and creative strategy. Dickerman, a curator at MoMA who co-organized the current show “Robert Rauschenberg: Among Friends,” will be director of editorial and content strategy. Both will assume their new roles in October, in what the museum describes as “new and collaborative positions at MoMA, representing a transformation of its approach to storytelling and marketing that will use both traditional and new media in innovative ways to showcase great art and artists, reach new audiences, and deepen engagement.”
As the chief marketing officer at Tate, Baker oversaw Tate Modern’s relaunch in 2016 and worked on communications campaigns for exhibitions. Dickerman has worked at MoMA since 2008, most recently in her current role as a curator of painting and sculpture.
In a statement, MoMA’s director, Glenn Lowry, said, “They are both uniquely qualified for the vital roles they are about to play at MoMA as it looks to the future. Together they will provide leadership across the organization to develop a compelling strategy that is creative, thoughtful, and inclusive, and brings together voices within and from outside MoMA.”