COURTESY PANTONE
In a world filled with constant uncertainty, color remains one of the few things we can rely on. In celebration of this fact, Pantone annually selects one shade that stands out against the rest. They’ve decided this year to award that honor to Pantone 18-3838, otherwise known as ultraviolet.
In choosing this “enigmatic purple shade,” Pantone said in a release, the color company, whose tones are often used in fabrics and plastics, hope that its “spiritual, cosmic hue” will push “the boundaries of what inspires us to look upward and outward to the future.”
To mark this, the folks at Pantone, together with online art gallery Saatchi Art, have commissioned artists working in a variety of mediums to create a series of prints featuring ultraviolet. If you feel so inclined as to want a work done in what Pantone calls “a spiritual, cosmic hue,” you’ll be able to purchase these pieces on Saatchi Art starting on January 1.