With gallery after gallery announcing plans to open in Los Angeles, the international art scene is closely watching what’s taking place in the city. Part of the reason for this sudden burst of attention is Frieze Los Angeles, which launched its third edition on Thursday morning with a VIP preview. A tight affair of around 100 booths set in a custom-built tent across from the Beverly Hilton, the fair saw a steady stream of visitors, and dealers reported strong sales throughout the day.
Before the fair opened, Frieze hosted a small breakfast in which the mayor of Beverly Hills, Robert Wunderlich, who had arrived on a bicycle and was holding his pink helmet, gave remarks. Speaking to a reporter afterward, Wunderlich said that Frieze is a “great fit,” as the city “has had a strong connection to arts and culture since its founding that continues today.” He added, “We’re thrilled Frieze is here and are pleased to be its host. To misquote the ending of Casablanca, I hope this is the beginning of a beautiful relationship.”
Below, a look at the ten best booths at Frieze Los Angeles.